Skalexa

Dashboard Creative Playbooks Checklists
Scale Winner
signal=green AND fatigue<30
Increase budget on green-signal campaigns with low fatigue
  1. Increase daily budget by 20%
  2. Monitor CPA for 48h
  3. If CPA stable, increase another 20%
  4. Set ceiling at 2x original budget

Eligible Campaigns

Refresh Fatigued Creative
fatigue>60 AND signal!=red
Swap creative on high-fatigue campaigns before they die
  1. Pause top-spend ad with highest fatigue
  2. Launch 2-3 new angle variations
  3. Keep original running at 30% budget as control
  4. Evaluate after 5 days

Eligible Campaigns

Kill Bleeders
signal=red AND fatigue>70
Cut campaigns burning budget with no return
  1. Pause campaign immediately
  2. Archive creative assets
  3. Reallocate budget to green-signal campaigns
  4. Document learnings

Eligible Campaigns

Audience Expansion
signal=green AND roas>target*1.5
Broaden targeting on proven winners
  1. Create lookalike from converters
  2. Launch broad match test at 25% of winner budget
  3. Set CPA cap at 1.3x target
  4. Graduate after 100 conversions

Eligible Campaigns

CPA Rescue
signal=yellow AND cpa>target*1.2
Bring CPA back in line before killing
  1. Reduce bid by 15%
  2. Narrow to top-converting placements
  3. Exclude low-quality audiences
  4. Re-evaluate in 72h

Eligible Campaigns

Platform Diversify
manual
Test winning angles on new platform
  1. Identify top 3 hooks from primary platform
  2. Adapt creative format for target platform
  3. Launch with 20% of proven budget
  4. Compare CPA after 50 conversions

Eligible Campaigns